Listen here on my podcast, Little Things.
Listen here. (One of my most popular episodes!)
WHITNEY JOHNSON/Medium, Harvard Business Review, and blog
BECCA CLASON/Project Descriptions and Website
Over the last year, I've worked with Tubby Todd on a variety of projects. Product naming, labels, blog posts, Instagram captions, photo shoots, marketing campaigns, etc. You name it and I probably worked on it. But the most exciting thing I've worked on is a book with the co-founder of Tubby Todd, Andrea Williams. It's called You've Got This, Mama and it's an illustrated guide to help mothers take better care of themselves. It's full of brief personal essays by Andrea, mini journal prompts, and thoughtful activities to offer practical advice and guidance in your daily life. It's absolutely beautiful if I say so myself. I'm so proud to have co-written this book with Andrea. I admire her so much and love how much her confidence and warmth shine through this book.
You've Got This, Mama is now available on Tubby Todd.
I'm also a new contributor on the Munchkin blog.
You can see my articles on Munchkin here:
I'm excited to share I'm now a contributing writer over on the Munchkin blog. I'll be writing about parenting, life with three (almost four!) kids, and my favorite practical baby and kid gear. You can see my first post here: 7 Ways to Get Your Kids in Nature More. Stay tuned for posts on my favorite sippy cups, what's in a mom's diaper bag with 3+ kids, and what it's like having four boys.
Pleasantly surprised and proud to find this on the Munchkin homepage today. Kudos! Thank for standing up for family values.
I'm going to keep this exceptionally short and sweet. This year's Alt was my favorite yet. I've attended two in SLC and one in NYC and this was hands-down, the most amazing one I've been to. I loved the venue, the classes, the other attendees. My only issue was choosing between two great panels happening at the same time. But above all, I loved the people I met. I had so much fun hanging out with so many different women. I got to see old friends, and meet online friends and co-workers in person, and meet bloggers and shop owners I've heard about but never met. It was wonderful. If you get a chance to go, snag it. Tickets sold out in two hours this year.
I recently pulled together my most recent work and I'm sure you've all had this experience, but why is it so hard to talk about yourself? Why is it so hard to look back and find the story when at the time it felt like piecey accidents? Once I spent time with Google Slides long enough, it came to me, but man, it's torture to write about yourself and "accomplishments". Crafting a personal bio is one of the toughest tasks out there. I'm not 100% happy with mine, but it's a start.
Anyone else feel the rush of 2018? January seemed to last forever but I couldn't seem to slog through my list of resolutions and get myself in order. Something about holiday travel really threw me off balance and I feel like I'm still recovering. I've never done this before but I'm trying something: I'm taking February off from client work. No freelance writing, no client emails, no nagging push in the back of my head. I feel the need for a break and I feel lucky to get to take it. So far the time I'd otherwise reserve for work is taken up with rest, kids, and winter sunshine. Not bad. Hope to throw in some introspective journal time in there, too. And a trip to Palm Springs won't hurt either. :) I talk a little more about my work break on this week's episode of Little Things, if you're interested.
Thanks as always for following along!
Hi, I’m Koseli Cummings. I’m a writer and mom living in the Bay Area. I love talking about creativity, motherhood, tech, and home and how they fit together. This is the podcast for women who never want to stop learning.Read More
Proud to help launch this campaign in November 2017. Tubby Todd is donating all proceeds from All Over Ointment to March of Dimes, an organization I love. Donate $14 to March of Dimes by buying an ointment (the best thing I've ever used on eczema and random rashes on my kids) here. Design by Jana Laidlaw Cummings
I'm excited to attend the In Good Company conference this Friday in San Francisco with Andrea. The is a brand new one-day conference for female entrepreneurs and creatives created by the co-founder of Mother Mag, Katie Hintz-Zambrano. Joy Cho, Clare Vivier, Elle Rowley, and Bob Bland are just a few of the speakers. I can't wait to hear from Patagonia about their family-friendly policies and get a behind the scenes peek from a pastry chef and founder of Tartine Bakery. It feels to me like these successful women are bubbling over with insight for the rest of us and I can't wait to take part in the feast. I'll be sure what I learn on the blog and I'll be sharing more in my IG stories. You can follow along at @koseliwrites.
I love the freedom and space freelance writing gives me/I struggle with the open-endedness and what ifs freelance gives me.Read More
Every quarter, Tubby Todd comes out with a Limited Edition seasonal scent. It's a super fun way to shake up the normal routine and get extra creative. And the Fall 2017 scents, "Big City Tubby Bundle", were probably the most fun I've ever had.
Designed by my talented sister-in-law Jana Laidlaw Cummings who lives in Brooklyn, the three bottles are absolutely gorgeous. I think they're the prettiest we've ever had. It was so much fun to relive my six years in NYC in order to drum up a campaign all about the city and its wonder in the Fall. I was hardpressed to write about the city smelling good--everybody knows NYC in late summer/early Fall is the stinkiest place ever--but we shot for the ideal and made it happen.
These scents are probably my favorite ever. I mean, Hustle Bustle Honeysuckle, right?! :)
It's hard to capture the feelings of NYC through a child's eyes or discovering the city for the first time as an adult, but I tried to handle the words while our amazing photographers (Amanda Peterson and Mari Spiker and Heather Moore) worked magic around NYC. The entire line is a collaboration of NYC mamas--which makes it all that much more special to all of us.
If you're curious what the campaign for a new product looks like on Instagram, see below. We shared Instagram stories and shots of influencers in NYC, lifestyle pictures of kids in NYC, and flat lays of the products with some cute props from the MOMA store. I produce shoot lists for the photographers to help guide the direction of the shots toward the story we're trying to tell: Seeing NYC through a child's eyes. We always want Tubby Todd to feel fun, bright, connected, and yummy.
The Big City Tubby launch was really well received by the Tubby Todd community. I'm so proud of the work everyone put in and how wonderful they turned out!
Tubby Todd Bath Bombs are every bit as yummy and fun as you'd imagine.Read More
I'm so excited to share my recent work with Tubby Todd Bath Co. The summer edition "Tubby Tropics" is now available on Tubbytodd.com. I worked on naming, bottle copy, social media campaign, shoot lists, and email marketing. I feel so lucky to work with such an amazing team!
My favorite scent is Pineapple & Passionfruit Hair and Body Wash. It smells light but super tropical. Tubby Todd's All Over Ointment healed my son's eczema (red spots all over his belly) overnight so we're huge fans over here. I don't just work for them. I buy their products and tell every mom I know about them. They smell better than any other natural soaps and lotions I've used and have the best customer service ever. We're definitely a TT family now. You can try it all here.
Have you ever been in a writing group? I'm new to one. It's a small, group of only women. We meet once a month. Last night was my first time and I left feeling so inspired, excited, and happy. Despite sharing The Me in My Motherhood and Year of My People, essays I wrote on a whim I wrote for this blog in 2015, the group was super complimentary and supportive of me expanding the essays into a series. I'm so excited about the idea I think I'll start sharing monthly posts on the topic.
I'm finding more and more there's power in a group. Gotta have the accountability.
I'm excited to share a new project I'm working on. I'm so excited to get a chance to work with some creative ladies (Jordan Ferney, Erin Jang, Leah Rosenberg) I've dreamed of working with.
It's called The Color Factory and I've joined the team as the copywriter. I'm working on a slew of writing needs: email newsletter sign-up flow, subject lines, clever color-related compliments and sayings, signage, and the website content for Color Factory homepage like the About Us, Contact Us, Who We are, etc.
You can sign up to get updates and learn more about what it actually is here. It's hush hush now but you'll learn more very soon!
Image by Heather Moore
First, I have to admit I'm coming off a really weird day. I began the day energized and now, at 8 PM, I feel like I've been hit by a truck. It's felt like a long week. We've been battling colds, teething, big emotions, new labels, big campaign deadlines, limited childcare, and late nights. Just like everybody else. It seems to have built up a little too much though and all I want to do is eat cadberry mini eggs and watch The Americans.
Second. (And this is really ironic after that paragraph.) In the past little while I've heard from recruiters from some big companies in the area. I don't know if someone else has the same name as me in SF, but I'm super flattered and excited to know my wordsmithing is literally tricking people into seeking me out for great jobs. I swear, I will think I'm a fake until I die. #impostersyndrometothemax Scratch that. To be honest, for the first time in a long time, I do not feel like a fake. I've been writing and editing for seven years and I've always felt like I was just figuring out as I was going. (I love that feeling--I think it's crucial to make good work.) I got lucky and worked with great clients and people I really admired that had way more experience than me and did just fine, but still felt like a fake. But now? I don't know if it's just that I really, really love the company I work for now, or that I've found content strategy (social media marketing + email marketing especially) to be so endlessly fascinating, or I'm just too busy to worry about it, but I feel like I get it. I feel confident and excited. I know we'll always figure it out and doing something is better than doing nothing. We get it out, and then keep reworking to improve. We don't wait to get something perfect before pushing it out. How very lean of us. How Bay Area of me.
Third, bless good babysitters. They are a diamond in the ruff.
Now to Season Four of The Americans. Just a nice relaxing episode before bed.