I think a low-key Halloween is my new favorite thing. Half ass costumes, eat In N Out for dinner, and go trick or treating around the block. Then watch Stranger Things after the kids are in bed.
Risk of injury: Greatly increased
Capacity for epic end result: Greatly increased
I know I'm not the only one.
Everybody feels like a fraud sometimes. Imposter Syndrome strikes at the crummiest times. In the middle of a project, just as you're about to hit post, right after you share your best work with strangers.
But I know I'm not the only one. That countless, scrappy others are also on their computers early in the morning, late at night, during naptimes and on weekends trying to do the thing(s) they love on top of a lot of other things they love (or just have to do).
I sit in a comfortable house, with everything in the world at my fingertips. I've been blessed beyond measure. So why is it so hard sometimes to just do it? Why do we self-sabotage or doubt ourselves or feign apathy when we really care so much?
Just like always, I'm listening to 15 podcasts a day. Loving Creative Pep Talk, Young House Love Has a Podcast, and Almost Famous (my number NUMBER 1). What are you listening to right now?! Working on a podcast project for myself. You can follow along and catch a link to the first episode @littlethingspodcast!
Hi everyone! If you've been following this blog for a little while, you may have noticed my site is a little under construction. I'm in the middle of updating the site with the help of my husband, Keenan. I'm so happy with his redesign! I'll be adding a portfolio and putting the blog into my new koseli.co site soon. I'll let you know when that happens so you can switch on over. I even had new pictures taken, something I've managed to put off doing for yearssss. Look at me, I'm now a person who gets professional pictures taken of themselves. :)
I also want to share a little life update. Things are good, just chugging along with the boys and a big project for Tubby Todd. I have a few ideas I'm excited about but I'm finding it hard to find time to work on them. Can I just be honest? Sometimes it's incredibly frustrating to have ideas and not be able to make them happen immediately. I don't think for a second that I'm brave enough or skilled enough to do that necessarily, but in my head, I always wish I had a little more time during the day (and a little bit more affordable childcare) so I could make it happen. But I know that'll come with time. I have much more time now than I have in the last six years. School-age kids and preschool age kids make things A LOT easier. It feels good to be in this new stage of life.
Do you have ideas or projects you're struggling to work on? It comforts me when I find out there are moms like me having a hard time finding the time, too. We'll get to them! Early mornings, naptimes, nights, and weekends. I'll do these things I want to do.
If you'd like to follow along with Koseli & Co on Facebook, I'd love to have you.
I'm excited to attend the In Good Company conference this Friday in San Francisco with Andrea. The is a brand new one-day conference for female entrepreneurs and creatives created by the co-founder of Mother Mag, Katie Hintz-Zambrano. Joy Cho, Clare Vivier, Elle Rowley, and Bob Bland are just a few of the speakers. I can't wait to hear from Patagonia about their family-friendly policies and get a behind the scenes peek from a pastry chef and founder of Tartine Bakery. It feels to me like these successful women are bubbling over with insight for the rest of us and I can't wait to take part in the feast. I'll be sure what I learn on the blog and I'll be sharing more in my IG stories. You can follow along at @koseliwrites.
Sometimes I write personal essays on motherhood. This is one.
We’ve been here for only a minute. I glance down at my red-faced infant. The desperation on his face echoes the ache in my breasts. If we don’t find a place to nurse in t minus 15 seconds, we’ll both explode.Read More
I love the freedom and space freelance writing gives me/I struggle with the open-endedness and what ifs freelance gives me.Read More
Does anyone else feel a little weird in the end of September? As the light shifts and darkness sets a little earlier, I feel my whole body shifting alongside it. I'm pushing against Fall and holding on to summer for just a little longer. The Back to School excitement buzzes, but I'm not going back to school. In Berkeley, it feels like summer but the trees feel full and ready to let loose, but don't. It's like the whole world is holding its breath, antsy to exhale.
Love this Playlist for Transition by Darling Magazine.
Every quarter, Tubby Todd comes out with a Limited Edition seasonal scent. It's a super fun way to shake up the normal routine and get extra creative. And the Fall 2017 scents, "Big City Tubby Bundle", were probably the most fun I've ever had.
Designed by my talented sister-in-law Jana Laidlaw Cummings who lives in Brooklyn, the three bottles are absolutely gorgeous. I think they're the prettiest we've ever had. It was so much fun to relive my six years in NYC in order to drum up a campaign all about the city and its wonder in the Fall. I was hardpressed to write about the city smelling good--everybody knows NYC in late summer/early Fall is the stinkiest place ever--but we shot for the ideal and made it happen.
These scents are probably my favorite ever. I mean, Hustle Bustle Honeysuckle, right?! :)
It's hard to capture the feelings of NYC through a child's eyes or discovering the city for the first time as an adult, but I tried to handle the words while our amazing photographers (Amanda Peterson and Mari Spiker and Heather Moore) worked magic around NYC. The entire line is a collaboration of NYC mamas--which makes it all that much more special to all of us.
If you're curious what the campaign for a new product looks like on Instagram, see below. We shared Instagram stories and shots of influencers in NYC, lifestyle pictures of kids in NYC, and flat lays of the products with some cute props from the MOMA store. I produce shoot lists for the photographers to help guide the direction of the shots toward the story we're trying to tell: Seeing NYC through a child's eyes. We always want Tubby Todd to feel fun, bright, connected, and yummy.
The Big City Tubby launch was really well received by the Tubby Todd community. I'm so proud of the work everyone put in and how wonderful they turned out!
Tubby Todd Bath Bombs are every bit as yummy and fun as you'd imagine.Read More
I've only been using the serums for about a week and a half and I've already noticed that my skin is smoother, fewer fine lines, not dry and itchy, and looks more "glowy". It's the kind of look I got when I did Whole30, but better. And I'm definitely not doing Whole30 right now.Read More
Five and a half years ago this dance felt unnatural, forced, and lonely. Today it feels full and fleeting. The only thing that's really changed is me.Read More
I'm so excited to share my recent work with Tubby Todd Bath Co. The summer edition "Tubby Tropics" is now available on Tubbytodd.com. I worked on naming, bottle copy, social media campaign, shoot lists, and email marketing. I feel so lucky to work with such an amazing team!
My favorite scent is Pineapple & Passionfruit Hair and Body Wash. It smells light but super tropical. Tubby Todd's All Over Ointment healed my son's eczema (red spots all over his belly) overnight so we're huge fans over here. I don't just work for them. I buy their products and tell every mom I know about them. They smell better than any other natural soaps and lotions I've used and have the best customer service ever. We're definitely a TT family now. You can try it all here.
We had so much fun at West Coast Craft a couple weekends ago. We went early, hit up Tartine Manufactury (no line + most delicious pastries ever) and wandered around Fort Mason to see West Coast Craft.
I was a little nervous about tackling a weekend craft fair with three little kids, but it was actually okay! I think going early was key. The booths were beautiful and we had so much fun meeting several of the business owners there. Then we headed upstairs to the Mother Lounge when the boys got restless. They drew, put on too many Tattlys, and played in the teepee. We even happened to get a few shots in front of Alcatraz taken by @modernkids. We felt so lucky. Definitely going again next year.
Have you ever been in a writing group? I'm new to one. It's a small, group of only women. We meet once a month. Last night was my first time and I left feeling so inspired, excited, and happy. Despite sharing The Me in My Motherhood and Year of My People, essays I wrote on a whim I wrote for this blog in 2015, the group was super complimentary and supportive of me expanding the essays into a series. I'm so excited about the idea I think I'll start sharing monthly posts on the topic.
I'm finding more and more there's power in a group. Gotta have the accountability.
I'm excited to share a new project I'm working on. I'm so excited to get a chance to work with some creative ladies (Jordan Ferney, Erin Jang, Leah Rosenberg) I've dreamed of working with.
It's called The Color Factory and I've joined the team as the copywriter. I'm working on a slew of writing needs: email newsletter sign-up flow, subject lines, clever color-related compliments and sayings, signage, and the website content for Color Factory homepage like the About Us, Contact Us, Who We are, etc.
You can sign up to get updates and learn more about what it actually is here. It's hush hush now but you'll learn more very soon!
Today is my birthday. It's not what I expected it to be. It's gray and drizzly and my head feels like a fog has landed and will never lift. I know it will, but today it feels like it won't. I know it's childish to really look forward to your birthday, but I can't help myself. I always do. It's never too different from any other day but something feels special all day long. But it's also lonely. Why are birthdays lonely? It puts me in the head too much. Reflecting on the last twelve months, trying to determine whether they've been of much worth. What even happened last year?!
Is it just getting older, or do birthdays feel weird to you too? Do you get too pensive on your special day too?
Image by Heather Moore
First, I have to admit I'm coming off a really weird day. I began the day energized and now, at 8 PM, I feel like I've been hit by a truck. It's felt like a long week. We've been battling colds, teething, big emotions, new labels, big campaign deadlines, limited childcare, and late nights. Just like everybody else. It seems to have built up a little too much though and all I want to do is eat cadberry mini eggs and watch The Americans.
Second. (And this is really ironic after that paragraph.) In the past little while I've heard from recruiters from some big companies in the area. I don't know if someone else has the same name as me in SF, but I'm super flattered and excited to know my wordsmithing is literally tricking people into seeking me out for great jobs. I swear, I will think I'm a fake until I die. #impostersyndrometothemax Scratch that. To be honest, for the first time in a long time, I do not feel like a fake. I've been writing and editing for seven years and I've always felt like I was just figuring out as I was going. (I love that feeling--I think it's crucial to make good work.) I got lucky and worked with great clients and people I really admired that had way more experience than me and did just fine, but still felt like a fake. But now? I don't know if it's just that I really, really love the company I work for now, or that I've found content strategy (social media marketing + email marketing especially) to be so endlessly fascinating, or I'm just too busy to worry about it, but I feel like I get it. I feel confident and excited. I know we'll always figure it out and doing something is better than doing nothing. We get it out, and then keep reworking to improve. We don't wait to get something perfect before pushing it out. How very lean of us. How Bay Area of me.
Third, bless good babysitters. They are a diamond in the ruff.
Now to Season Four of The Americans. Just a nice relaxing episode before bed.
Images by Heather Moore.
I'm very excited to share that I am now working with Tubby Todd, one of my favorite beauty brands. It's an all-natural bath and body company based in San Diego. They've only been around for a year and a half but they've grown exponentially. I'd used their products off and on on my kids over the last year and always found their lotions and body wash to be the best I'd ever used. Now I'm 100% convinced their All Over Ointment is a miracle product.
Since I live in the Bay area, I work remotely part-time. I thought I'd miss working in an office but so far it's totally fine. It's been rejuvenating and exciting to be working consistently again and I'm loving my early mornings focusing and writing. I can't believe how good it's been to be working again. Hooray for good changes and fresh starts.
This last year was a time of growth. We added a baby (I could stop right there), a home exchange in Copenhagen, a cargo bike. We expanded our park repertoire and tasted savory porridge. I learned how to fold a fitted sheet and deliberately decided to BAN that homemaking tip from my brain and never do it again. We ate a little healthier, sometimes. We visited family in Utah, enjoyed San Francisco's free breakfasts (just kidding, thanks Airbnb!), and explored new spots in L.A. We drove to Yosemite in the morning, and drove back at night. We picked figs and lemons and gum nuts and spent as much time as possible outside. I impulsively cut 12 inches off my hair. We put our little boy on his first school bus, and watched him blossom.
I'm hoping 2017 comes out Brave. 2017 is the year I want to go back to work. A full time writing job will demand as much spunk and courage as this freelancing stay at home mom can muster. But if it feels scary, I should probably do it, right?
Here's to 2017! And if you need a content strategist, full-time copywriter, or social media editor, and you're in the Bay Area, let's talk. I'm available late summer/early Fall, but interested in freelance now.
Thanks so much for following along, readers.