Tubby Todd: Digital/Social Marketing Campaigns
New products, store events, mom talk, natural ingredient education, beautiful bathtubs, and chubby babies:
this is the Tubby Todd IG feed. (Home to 101k “Tubby Todd Mamas”.) Also created @themamablog as a permanent home for evergreen Tubby Todd blog content and a mutually beneficial way to cross-promote.
Tubby Todd: The Mama Blog
Who knew baby soap could spawn a legion of die hard mom fans? Building upon the 130k+ active community already on IG and Facebook, Tubby Todd recently unveiled a new blog with style tips, product education posts, interviews with mom influencers, and monthly “Soapbox” posts from our female CEO.
Some Posts:
How to Care for Sensitive Skin
Do You Wear Makeup?
How to Treat Your Child’s Eczema
6 Spring Staples for Your Mom Wardrobe
How to Make Mom Friends
Where to Find Cute Boys’ Clothes
5 Simple Valentine’s Traditions Your Kids Will Love
Product Naming and Packaging
From conceptualizing the seasonal bundles alongside the co-founder, to naming over 23 products in the last 12 months, to social media captions and Facebook ads, I can write in Tubby Todd’s brand voice in my sleep: warm, witty, encouraging. The friendly, cool mom at the playground you want to get to know. (And you want to ask where her shoes are from.)
Some Words:
Hustle Bustle Honeysuckle Everyday Lotion (Lotion Scent)
Big Apple Cherry Pie Hair & Body Wash (Lotion Scent)
Golden Central Park Bubble Bath (Lotion Scent)
“Cupcake Beach Bath Bomb smells like the perfect day at the beach. Hints of sweet, salty, and warm vanilla.”
“One squeeze is all you need to create a rich lather from head to toe.”
“Good clean fun.”
Weekly Newsletter
In 2017, email subscribers increased from 20,000-100,000 and Tubby Todd grossed $200,000+ from email marketing sales. Focusing on clarity, consistency, beautiful imagery, practical skin care tips, new product reveals, exclusive discounts, and giveaways, Tubby Todd emails became helpful, fun, and exciting for loyal customers.
Some Words:
“Party in da tub.”
“Jack be nimble, Jack be quick: your Tubby goodies are waiting to be picked!”
“Everything your baby needs to stay fresh throughout the day.”
“You’ve got this, Mama.”